Following a BSc in Multimedia Computing and a MA in Interactive Multimedia Production, Abid formed Eyefive Film, a digital design and video production company. With over 18 years advertising agency experience Abid has worked with leading advertising agencies in London, NYC, Berlin and Malaga. Supervising teams or working by himself he has designed campaigns for leading brands including Universal Pictures, ASOS, Sony Pictures, Time Magazine, Nike, ASOS, Cannon, Lacoste and Mercedes Benz. Some of which have helped agencies such as DLKW win national awards.

Alongside his production work Abid is a filmmaker and highly experienced in video production and has written, produced and directed his debut feature film Granada Nights. The film was released theatrically in 2021 and has been selected for “Breakthrough Film” at the Film London Screenings 2019 and Winner of Best Film at Barnes Film Festival.

In recent years his focus is on producing, editing and directing. He provides a full service to agencies and clients looking to produce cutting edge content. Dedicated to maintaining high professional standards and approach my work with a collaborative and ego-free mindset.

Chosen by Adobe for their “Creative Change” campaign, he was profiled in The Guardian and The Observer and has become an inspirational speaker at various graduation ceremonies.